In Facebook, Fan Pages are meant for Businesses, while Profile Pages are meant for people. For you as a business, the Fan page is where you will want to concentrate your efforts for the following reasons -
- A Fan page allow you to designate multiple administrators, so you can have multiple people help manage the account.
- A Fan page is by default a public page and will start ranking in public search engines.
- Fan pages are split into different categories (local businesses, brands, industries,.... etc) that can help you get listed in more relevant search results.
- Profile Pages have friends that require a mutual acceptance approval first, whereas anyone can become a fan of your page without first going through an administrator approval.
This is how a (Profile Page) on Facebook will look like

This is how a (Fan Page) on Facebook will look like


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